Beautyberry, Purple Pride

SKU: Callicarpa dichotoma 'Issai' Category: Tag:

An outstanding Japanese selection with lilac-violet berries. Issai means fruiting at a young age. Reaches a height of 3-5 feet.

Pruning makes ‘Purple Pride’ even a more attractive, pretty plant. Cut it back to within 4-6″ of the ground in early spring since it flowers and fruits on new wood.



Height: 3-5′
Width: 3-5′
Light Needs: Full Sun

Partial Sun

Key Features: Beautiful Fall Berries


Bloom Color:  Pink
Bloom Season: Summer
 Foliage Color: Green

Yellow – Fall

Seasons Of Interest: Spring


Growth Rate: Fast
 Growth Habit: Arching

Additional information

Light Needs


Key Features

Foliage Color

Flower Color

Bloom Season

Season Of Interest


Growth Rate


Fall Color


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